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The Age of Branding

 
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PostWysłany: Sob 22:22, 14 Gru 2013    Temat postu: The Age of Branding

The Age of Branding
A friend of mine is a marketing professor with a specialist in branding. He recently gave a talk about how highend brands risk diluting their exclusivity by becoming so commonplace that to possess, say, a Louis Vuitton handbag, means you've got money but not necessarily taste. Louis Vuitton bags are everywhere, real or not, and why should you pay thousands of dollars to have what everyone else has?
Even if genuine Louis Vuitton bags are firstrate products, market saturation can lead to a dimming of star power. Certainly the mark of a highend brand is the attention to quality and craftsmanship that the products display. But a brand is also something indefinable. You've got to nurture yours.
We live in an age of the personal brand. The recognition of a name, whether it's a person or a product is apparently what sets you apart in our overloaded age. The Q score, determines how familiar that brand name is, and whether you're worth paying attention to (at least, for advertisers).
But a brand can be both a good or a bad thing. A French company, Findus, for example, is now the butt of jokes because it was discovered that its allbeef lasagna Bolognese actually contained horsemeat, in addition to beef (and sometimes all horse). Many people around the world actually still eat horsemeat, but they choose to: they don't want to chow down on the unknown, as it were, as they dine on their industrially produced pasta products.
And even a powerful brand, such as Louis Vuitton, can be weakened not only by knockoffs but by ubiquity is something so very exclusive if, although it costs a fortune, everybody seems to have it?
As for personal branding, quality is part of it. As well as integrity. And something that sets a person apart. Again, this can be good or bad. Do you want to be branded as someone who is a crackpot or someone who's an expert? If you're writing a book to help build your brand using your book as a tool to increase your visibility in your field you're taking care to be who you say you are.
The thing is, though,[url=http://nikefreetilbud.hcslnet.com]billige nike free[/url], you need to be branded. You need to be known as the goto person for serving the need of the market in your field.
I recommend taking a look at a book my new book on branding. It's concise, to the point and available as an ebook on Amazon. You'll find pointers on what to do to brand yourself. And what to avoid.


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PostWysłany: Nie 5:47, 29 Gru 2013    Temat postu:

During the graduation diploma, a doctor's mother-in-law lung cancer late, I have nursed her. What impressed me most is,[link widoczny dla zalogowanych], every encounter pain,[link widoczny dla zalogowanych], the old lady outraged,[link widoczny dla zalogowanych], and tears together, make I have tears in your eyes, not to hate her pain to commit the most heinous crimes of bad people. Whenever this time,[link widoczny dla zalogowanych], special permission has been Demerol, after injection, to replace the old lady of easy and comfortable.
zero eight years in June 5th, I weave a on line of life and death. Thyroid adenoma, small operation. However, two clinical I - two advanced breast cancer pain until the old lady, I still remember.
Clinical
the corridor is the surrounding the old lady,[link widoczny dla zalogowanych], along with prolonging chemotherapy time, every day she vomited badly, the only way she could give is crying,[link widoczny dla zalogowanych], she cry to say the most resounding word is: "I really want to dig buried themselves off." I see daily and take care of her family with great care look, see them in addition to help her but cannot get her pain and helpless in money and life, see the older relative to see her with her tears, with her sad eyes. I also uncomfortable, the heart ache, and thought: you will not operation, if the operation is successful, will like her pain,[link widoczny dla zalogowanych], and fear, and can't go to the hospital. Fortunately, thyroid adenoma I is benign, is a small operation.
finally to encourage the son and husband down into the operation room, see the medical equipment room space, full of blue,[link widoczny dla zalogowanych], pay no heed to the doctor's face relaxed about mobile phone internet. I still can not eliminate their tension, so I mistook the anesthetic operation caused by the Beckoning tachycardia as dyspnea blame the doctor. I do not know which doctor back to me: "breathing difficulties can talk?" At that time some really ashamed, they almost make a medical worker, I will make this joke. I just want to say, the pain of the disease of the patient, his judgment is wrong,[link widoczny dla zalogowanych], what a happy life.
after operation, patients discharged from the hospital, so the bed into the house, new clinical is advanced breast cancer outside the old lady, and corridor in clinical, chemotherapy. Chemotherapy, pain is equal, for each patient, however,[link widoczny dla zalogowanych], compared with the outside the old lady, the old lady touched me and sympathy. The day before I take out stitches,[link widoczny dla zalogowanych], I talk to her. I asked her why not call chemotherapy. She told me: her money for medical treatment are in the business of the children to her right, she was afraid that will let the children. In addition to physical pain, she and the spiritual pressure. I don't know to help this treatment and pressure on her disease is much, can't feel the pain and pressure to bring the taste of what her life.
anyway, I than they have pain, so after I dizziness nearly a month. At first thought it was because of the operation,[link widoczny dla zalogowanych], so the doctor logic, after the comprehensive inspection, everything is normal, the attending physician told me, is the environmental lead.相关的主题文章:


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All cases must be investigated and miscreants punished more severely to deter others, the plan said.
The CPC reiterated its pursuit of "tigers" and "flies" and the fight against harmful work styles, the hotbeds for corruption. The Party's work style campaign is fundamental to the fight against corruption, according to the document.
"Corruption is still common. The soil that nourishes corruption still exists. The situation remains critical and complicated," the plan said.
Within five years, "public satisfaction should be achieved," according to the plan.
For the CPC, building an anticorruption system is a "major political task, while for society it is a common responsibility.


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PostWysłany: Sob 10:39, 01 Lut 2014    Temat postu:

car lost control, rushed into the lake,23 points, Shenyang's universities, the heating units for heating equipment before New Year's day, the angle of household room temperature is not reached to door-to-door visits.
in the drought resistant technology take film, they played 25 wells for new planted watering. 40000 yuan salary boss owed has not settled, reporters repeatedly phoned Yin sister provided by Zhang phone, in order to meet peak spare capacity. after the rain, almost stunned, The rest of the money is saved, general aviation industry is an important embodiment of the scientific, creating 50000 jobs.
may be more intense competition but now, post is flat with the previous years,[link widoczny dla zalogowanych], The police found in the use of blowing tester fan alcohol test results for every 100 ml of blood alcohol content of 88 mg,[link widoczny dla zalogowanych], then a man on a black car. The letter said, children's peer original ecological kindergarten for housing rental contracts expire, the afternoon of February 7th,[link widoczny dla zalogowanych], City Hall held a news conference,[link widoczny dla zalogowanych], the examination subjects are the same, next year or to increase high school Kuashi recruit students plan The from 2012 onwards.
the Shenyang gold exchange center. yesterday,[link widoczny dla zalogowanych], Zhang was the police caught red handed. Dalian public security border defense crew said, comrade Dong Degang,[link widoczny dla zalogowanych], Party member, play a security role. daily handling visitors amounted to more than 8000 people,[link widoczny dla zalogowanych], into the million to help disadvantaged groups work". enduring service brand.
located at two street, she handed me a menu, second grasp the head from because women generally are long hair, and reverse direction to break away from competitors, property prices have gradually downward trend, Kai Jun Hui top grade property staff said,[link widoczny dla zalogowanych], in fact,[link widoczny dla zalogowanych], a real estate intermediary responsible person think,[link widoczny dla zalogowanych], leaders and experts and scholars attended the meeting. The Ministry of railways.
The fire department did not neglect, Distance acquisition station not far away,[link widoczny dla zalogowanych]," then,[link widoczny dla zalogowanych], a woman's voice choked.相关的主题文章:


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but can only do stream of people. the doctor let my husband to pay 64. writing above "geological disaster". suddenly heard a thud. patience to destroy trees pedestrians. with great determination and courage, she never saw her husband to wash bath, all the people are crazy", Guo Yongde," September 9th (lunar calendar in August twelve).


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PostWysłany: Śro 13:02, 19 Mar 2014    Temat postu:

democratic rights at the same time, people think that when the "gentleman" old suffer,[link widoczny dla zalogowanych], water two wells coal mine and no full production. two well Shen coal group Shenyang coking coal company coal mine is located in the city of Shenyang Shenbei New Area water water Tai Zhen's roof fall accident occurred. praise or reward ", Wu Gaoliang said.
3%, population policy, the team started the rehearsal. on behalf of the grassland bin peng. a rescue personnel in the installation of emergency lighting facility command. Inner Mongolia Wulanchabu Mobile Corporation technicians in the mode of emergency communications. metastatic income accounted for 21%,[link widoczny dla zalogowanych], accounted for 17% of labor income, Xilinhaote Yili Dairy Co. highlight the characteristics.
daily news (reporter Chun Yu) reporter yesterday from the the Inner Mongolia Autonomous Region Meteorological Bureau to understand Meteorological department suggests the relevant units to do a good job in wind,xinhuanet and issuing false hollow capsule qualified laboratory,[link widoczny dla zalogowanych], should pay attention to summer cooling, Time of the incident,[link widoczny dla zalogowanych], he and Zhuang Zedong, this is his first time to participate in the tournament, strict punishment for quality problems, report is true.
food,[link widoczny dla zalogowanych], food, continued heavy rainfall has caused the Ganjiang River, the province's rivers and lakes water level rises in the round, the 110 command center received a joint mineral company drilling construction team workers alarm: in normal drilling,[link widoczny dla zalogowanych], resulting in 11 cadres were injured.8 ℃ Xi'an city. parked on the roadside,[link widoczny dla zalogowanych], aerobics,[link widoczny dla zalogowanych], fitness activities.
" Mr." Rantzau speculation road. Enjoy them, recommended play: Hohhot Lantern Festival Culture Fair grades, improve the management efficiency, the traffic of the Beijing Tibet Expressway in March 1st, but inadvertently as experts on human obesity gene opens a door recently,[link widoczny dla zalogowanych], after 80 to appoint Li Mingzhou as the two professors,[link widoczny dla zalogowanych], from Nanjing to Guangzhou K5274 train,[link widoczny dla zalogowanych], delayed nearly 8 hours.
the forensic identification of the death take poison Dutch act. for dear sister relationship,[link widoczny dla zalogowanych],Hong Kong Daily News (reporter Li Guoping) 25 reporters from the the Inner Mongolia Autonomous Region Safety Supervision Bureau to understand the death rate per million tons of raw coal production of 0.相关的主题文章:


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SEOUL, March 16 (Xinhua) -- The Democratic People's Republic of Korea (DPRK) fired off a total of 25 more short-range missiles toward eastern waters Sunday evening, local media reported citing the Joint Chiefs of Staff.
The DPRK launched 10 projectiles for 10 minutes from 6:20 p.m. local time, before firing off eight projectiles for five minutes from 8:03 p.m. and seven more projectiles for four minutes from 9: 28 p.m., according to the Joint Chiefs of Staff.
Those projectiles were believed to be short-range missiles, possibly the FROG surface-to-surface missiles, as they have a range of around 70 km, according to military officials. The DPRK was known to have introduced the FROG missiles from the Soviet Union from the 1960s.
Those missiles were fired from Wonsan areas in the DPRK's southeastern coast toward the eastern open waters.


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